ANAMORPHIC 3D BILLBOARD
Los Angeles · Outdoor Advertising · 2024
About Project
We produced a large-scale anamorphic 3D animation for an LED billboard in downtown Los Angeles, designed to simulate spatial depth when viewed from a specific street-level angle. The visual featured a transforming brand logo emerging from a photorealistic digital environment, engineered to create the illusion of physical presence beyond the screen’s surface.
creative execution
The animation was developed using Houdini and rendered in Redshift, ensuring cinematic light behavior, sharp material definition, and real-world reflections. All elements — including geometry, lighting, and motion — were spatially calibrated to match the billboard’s viewing cone and physical architecture. This anamorphic approach allowed the creation of a striking “pop-out” illusion, visible to passersby in real space without the need for special equipment — ideal for high-impact urban advertising.
Got an Idea?
Let’s Talk
Share Your Vision.
We Will Handle the Rest