GALA AUCTION & IMMERSIVE SHOWCASE
Victoria and Albert Museum, London · August 2024
About Project
Held in the iconic Raphael Hall of the V&A, The Art of Saving Lives was a high-impact cultural gala blending immersive art, live performance, and philanthropic action. Conceived in support of Ukraine’s cultural resilience, the event united diplomacy, creativity, and purpose — raising over £200,000 for therapeutic “Healing Garden” art spaces in bomb shelters.
Presented by the Revival Foundation in partnership with Art Shield, the evening featured the world premiere of Murals — a haunting immersive film inspired by Banksy’s wartime street art — followed by a live concert program and a Christie's-curated charity auction.
creative execution
The gala unfolded as a cinematic ritual. Guests were welcomed into a digitally reimagined space — where classical architecture met cutting-edge projection, spatial sound, and poetic scenography. Every touchpoint — from the 3D invitations to the immersive screens — was designed as part of a coherent visual narrative.
We shaped the evening’s arc from concept to execution: scripting the flow, directing visual content, and managing technical integration on-site. CGI environments were built using 3D scans and symbolic motion graphics, while the live performances were synchronized with screen visuals and light to elevate emotional resonance.
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